Axithra develops a photonics-based care technology for hospital environments. I was asked to screen potential applications of the technology by setting up a Voice of the Customer market analysis.
Based on this feedback, complemented by desk research, I mapped the medical disciplines with appetite for the technology. I also analyzed the revenue potential, set up a go-to-market plan and created a full-fledged business and financial plan.
I then pitched the project to potential investors. The venture Axithra has since been launched.
During a follow-up project, I was asked to fine-tune the estimated market numbers for the Axithra venture through additional interviews with medical specialists in intensive care, hospital pharmacists and clinical biologists, with Belgium as the primary focus. I also participated in the advisory board and valued my role as trusted advisor throughout a long trajectory of the venture.
Reference: Leander Van Neste, co-founder & CEO, Axithra
