About Katrien

I crafted my education and my corporate and consulting career to help biotech ventures discover where scientific breakthroughs meet real market needs.

 

From science to market discovery

After a biotech master, I spent 15 years in corporate techno-commercial roles, including European key account manager at QIAGEN, European field account specialist and EMEA marketing manager at Thermo Fisher.

Today, I apply my strategic, business development, communication and branding skills in market discovery for life science, biotech and deep tech ventures. Scientists and engineers discover what the technology can do. I discover where the market needs it, values it and is willing to adopt it.

By combining stakeholder and expert interviews with industry reports and scientific literature, I help teams make informed decisions on market needs, adoption drivers, competitive dynamics, pricing potential and viable business models.

The goal? To align scientific breakthroughs with real market needs and long-term value creation. I’m thrilled to work on the ever-moving frontier of bioconvergence.

 

"Katrien joined UgenTec from its early beginnings. Her experience in international sales and marketing, her network and diagnostic/biotech market knowledge are key to our company."

Wouter Uten, CEO UgenTec

"The exceptional thing about Katrien is that she uses her firm basis of knowledge to leverage the actual value creation of the starting technology company for which she is committed."

Dr. Ir. Paul Jacobs, co-founder PharmaFluidics

"Katrien was heavily involved in setting-up and negotiating the terms of multiple large commercial license agreements on the myNEO technology with biotechnology partners."

Cedric Bogaert, co-founder & CEO myNEO

"The feedback and learnings of the early market assessment Katrien completed are very well perceived by potential investors during fundraising."

Koen Huybrechts, Sr Venture Development Manager IMEC

My education and specializations

I deliberately chose my courses for their added value in the biotech startup world. Here are the main ones:

  • Master in Chemical Sciences, option Biotechnology (University Ghent, 1986-1990)
  • International Executive MBA, elective Venture Capital (Vlerick Business School, 2009-2017)
  • Entrepreneurial Buyout Academy (Vlerick Business School, 2018)
  • Director effectiveness (Guberna, 2020)

In addition to these courses, I also immersed myself in these specializations:

  • Marketing Management (Vlerick Business School)
  • Digital Marketing (School of Marketing Life Technologie)
  • Marketing Strategy Simulations (University of California Irvine)
  • Applied Marketing Research Principles (University of California Irvine)
  • People management 'Enneagram Module 9 Types' (Improve)
  • Negotiating up to the handshake (Dirk Van Poucke)

Interested? Let’s get in touch.

Call +32 476 85 38 76 or Send me an email.

Call +32 476 85 38 76 • katrien@katrienvanhonacker.com • Privacy • LinkedIn • Strategic website by Stefaan Oyen