From a voice of customer analysis towards a business plan and the pitching of a ground breaking high tech solution.

I was asked to screen for potential applications of a photonics technology in the hospital environment by setting up a voice of customer market analysis. Based on the feedback, completed with desk research, I have mapped the medical disciplines with appetite for this care technology. I made an analysis of the revenue potential, setup a go to market plan and created a full-fledged business & financial plan. I was asked to pitch the project to potential investors. With success: in the meantime, the venture Axithra has launched.

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