MILAN project

Mapping technical requirements and potential business models as a service differentiator in a competitive landscape

I was asked to screen for potential applications of a photonics technology in the hospital environment by setting up a voice of customer market analysis. Based on the feedback, completed with desk research, I have mapped the medical disciplines with appetite for this care technology. I made an analysis of the revenue potential, setup a go to market plan and created a full-fledged business & financial plan. I was asked to pitch the project to potential investors. The Milan platform belongs to LISCO (KU Leuven Institute for Single Cell Omics).

The outcomes of her study were very clear and usable. Katrien has given us recommendations on product positioning, on go to market & pricing and on the key features of the platform to focus on. During the voice of customer interviews, she could diagnose an important appetite for the MILAN platform service as she discovered several interested parties for cooperation and one important lead. During the market analysis, she took every opportunity to leverage the MILAN platform and to create business.

Prof. Francesca Bosisio

Katrien executed the project in a very professional way, was always prepared, made efforts to capture the unique features of the MILAN technology and was giving us updates on a very regular basis. I loved her open communication and reporting style.

Prof. Frederik De Smet

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