Service positioning

Mapping technical requirements and business models for a differentiated biomarker service.

Enabling technologies

The MILAN platform belongs to LISCO, the KU Leuven Institute for Single Cell Omics. MILAN – Multiple Iterative Labeling by Antibody Neodeposition – is an automated immunofluorescence-based multiplex platform for advanced biomarker research at the single-cell level.

I was asked to screen pharma and biotech industry interest in the MILAN platform as a service for advanced biomarker research. Through Voice of the Customer interviews and additional desk research, I mapped market interest, minimal viable technical requirements and the competitive service landscape.

Finally, I estimated the global market potential, suggested pricing and developed potential business models.

The outcomes of her study were very clear and usable. Katrien gave us recommendations on product positioning, go-to-market and pricing, and on the key platform features to focus on. During the Voice of the Customer interviews, she identified strong appetite for the MILAN platform service, discovering several interested parties for collaboration and one major lead. During the market analysis, she took every opportunity to leverage the MILAN platform and create business.

Prof. Francesca Bosisio

Katrien executed the project in a very professional way, was always prepared, made efforts to capture the unique features of the MILAN technology and gave us regular updates. I loved her open communication and reporting style.

Prof. Frederik De Smet

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