Market validation

Validating diagnostic and therapeutic markets for a smart ingestible gut-monitoring sensor.

Medical devices

Assignment by imec Venture Development

The imec OnePlanet Research Center is a multidisciplinary collaboration between Wageningen University & Research, Radboud University, Radboudumc and imec in the Netherlands. It has developed a smart ingestible sensor pill for gastrointestinal monitoring.

Combined with a data collection device and associated data analysis, the ingestible sensor pill can monitor temperature, transit time, pH and oxidation-reduction potential – ORP – in the human digestive tract. These parameters can provide insights into the localization of disorders, dysbiosis and inflammatory status of the intestinal tract, including inflammatory bowel disease.

I was asked to investigate the applicability of the ingestible pill in diagnostic and therapeutic markets. I conducted a market survey with key opinion leaders in IBD and IBS, clinical diagnostic laboratories, microbiome-based therapeutic companies and medical technology firms active in gastrointestinal monitoring.

At the request of a potential investor, I also mapped the successes and failures of previous ingestible pill ventures by tracking down and interviewing their original founders.

Reference: Dr. Vishal Nayer, Senior Venture Development Manager, imec

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