Yesse Technologies is building a technology platform that allows scent to be digitized. One of its challenges was to identify potential medical applications for the platform.
When I started working with Yesse Technologies, the company was in a venture timebox process and the lead investor wanted to explore other markets. I helped develop the strategy and took care of the market valorization.
I conducted primary market research with key opinion leaders to assess a new and unconventional approach to disease detection. By combining field interviews, the company’s input and literature research, I helped identify the market sweet spot and business potential for this new application area.
From the first meeting with Katrien, her professional attitude, dedication and eagerness were clear. Years later, we found the perfect task for her: Katrien was asked to go into the field for a primary market research exercise, interviewing key opinion leaders about a new and rather unconventional approach to detecting diseases.
She approached this challenge with a healthy combination of enthusiasm and structure. Katrien leveraged her curiosity and extensive network to identify the right contacts and was not discouraged by additional requests and continuous feedback.
By consolidating our input, her field work and a thorough literature search, Katrien concluded this exercise on time, on budget and in line with expectations.
